Month: May 2018

Adidas takes 12-10 lead over Nike in World Cup shirt deals

Adidas can declare itself the winner over arch rival Nike in the upcoming soccer World Cup even before the first match kicks off as it is kitting out the most teams.

However, the German sportswear brand, which is also the official sponsor of the tournament, expects only a limited financial impact, partly because this year’s World Cup takes place in Russia, where the economy is in the doldrums.